Race and Gender Biases Persist in Public Perceptions of Scientists’ Credibility

Eom, D., Molder, A., Tosteson, H.A., Howell, E.L., DeSalazar, M., Kirschner, E., Goodwin, S.S., & Scheufele, D.A. Scientific Reports (2025)

This study examines how race and gender stereotypes affect scientists’ ability to communicate with diverse US public audiences. Through a unique collaboration between researchers and filmmakers, we conducted an online survey experiment with a nationally representative U.S. quota sample, including an oversample of Black respondents (N = 1637). We found that Black female scientists face challenges in being perceived as warm and competent compared to their peers. Our findings revealed significant intersectional biases: Black female scientists received the lowest ratings in both warmth and competence, with ratings dropping further when introducing a story about a White patient. Black male scientists received consistently high ratings across experimental conditions, particularly showing elevated warmth scores when discussing a Black protagonist with sickle cell anemia. They also maintained high competence ratings whether working with Black or White protagonists. This pattern suggests that while Black scientists generally faced discrimination, Black men’s gender afforded them certain privileges that were not extended to Black women in scientific fields. Our findings highlight persistent, intersectional biases and emphasize the need for comprehensive approaches to diversity and inclusion in scientific communication, which includes addressing the prejudices faced by female scientists and scientists of color.

Publications

Emerging Debates About Breakthrough Science: Understanding the Interplay of Values and Cognition in Shaping Attitudes on Human Brain Organoids

Villanueva, I.I., Eom, D., Cate, A.R., Krause, N. M., Scheufele, D.A, & Brossard, D. Science Communication (2025)

Human brain organoids (HBOs) hold the potential for major medical breakthroughs but raise ethical considerations that could intensify public scrutiny and regulatory challenges. This study explores the underlying value and cognitive pathways shaping public opinion of HBOs. Findings reveal political ideology correlates to moral opposition to HBOs, regardless of information intake. Religiosity predicts moral opposition, while deference to science correlates with support for HBOs. Moreover, risk-benefit perceptions shape public attitudes, but this relationship is moderated by deference to science. These findings lead to a better understanding of public opinion dynamics early in the issue attention cycle for emerging wicked science.

Societal guardrails for AI? Perspectives on what we know about public opinion on artificial intelligence

Eom, D., Newman, T.P., Scheufele, D.A, & Brossard, D. Science and Public Policy (2024)

Artificial intelligence (AI) not only holds immense potential for improving quality of life but also creates complex ethical, legal, and societal challenges. AI has gained significant attention recently, particularly by introducing ChatGPT and other emerging applications. This paper offers a comprehensive overview of public opinion trends on AI, drawing from fifteen surveys conducted in the USA over the past 4 years. The findings reveal a divided American public regarding AI’s applications. Americans generally call for more regulation and government oversight, expressing a need for increased measures before fully embracing AI. While specific AI applications, such as skin cancer screening, have been welcomed, most Americans emphasize the importance of addressing societal concerns such as racial bias and inequities before the widespread implementation of AI. The evolving landscape of AI necessitates ongoing monitoring of public sentiment and the consideration of societal implications.

Under Review

Familiarity matters: Examining the effects of AI-generated image on science information credibility

Eom, D., Middleton, L., Luo, S., Li, N., & Brossard, D. Paper submitted to Science Communication

Visual Metaphors in Science Communication: Aesthetic Appeal, Message Elaboration, and Persuasion

Luo, S., Middleton, L., Eom, D., & Li, N. Paper submitted to Visual Communication Quarterly